Redlands police urge caution during Pedestrian Safety Month

REDLANDS, Calif. — Redlands recently lowered speed limits on dozens of city streets after completing a state-mandated review. Officials said the changes, which were approved in July, are aimed at improving safety for pedestrians, cyclists and drivers alike. As enforcement of the new limits begins, Redlands police are also reminding drivers to watch for pedestrians.

September is Pedestrian Safety Month in California, and the Redlands Police Department is highlighting the risks that come with speeding, distractions and impaired driving.

According to the Governors Highway Safety Association, an estimated 7,148 pedestrians were killed in U.S. traffic crashes in 2024. In California, pedestrian deaths accounted for more than 24% of all traffic fatalities.

“Every step we take towards greater pedestrian safety is a step towards saving lives,” Redlands Police Traffic Sgt. Martin Gonzalez said. “We want to remind everyone that safety begins with you, whether you’re behind the wheel or on foot. Small actions, like slowing down, putting away distractions and yielding at crosswalks, can make a life-saving difference.”

Pedestrians are especially vulnerable because they lack the protections afforded to vehicle occupants, police said. A difference of just 15 mph — from 20 mph to 35 mph — greatly increases the likelihood that a person on foot will be killed if struck by a vehicle.

Police offered the following safety tips:

For drivers

• Do not speed and slow down at intersections. Be prepared to stop for pedestrians at marked and unmarked crosswalks.
• Avoid blocking crosswalks while waiting to turn right.
• Never drive impaired.
• Stay focused on the road and avoid distractions such as texting or eating.

For pedestrians

• Use signalized crosswalks and be predictable to drivers.
• Look both ways and make eye contact with drivers before crossing.
• Make yourself visible at night with bright clothing, reflective material or a flashlight.
• Be cautious when crossing busier, high-speed streets.
• Keep your eyes up and your phone down.

This article was written based off a news release from the Redlands Police Department.